What Will February Mean To You?

They say... innovation is something new that adds value.

I ask...value to whom?

To you?  To us?  To the collective we?

My answer is yes....to all.

Any time you innovate...at home, at work, where ever...you are strengthening a skill that serves not just you, but everyone you touch.  And everything you do.

New.  Different.

An idea...envisioned anew or stolen... but tried by you for the first time.  

A new approach. 

Purposely discarding a proven method to evaluate something that might be better.

Oh, it's inefficient as hell.  

It's often unfruitful.

It's unappreciated.

It brings risk.

It's damn hard.

Yet it's ultimately what our business... and your role... demands.

Because it is ultimately the only way we grow.  

As people, as marketers, as a business.

Are you being innovative at work? at home? anywhere?

Marketing is a creative field, what are you creating? 

2013 is the year we create.

We find new ideas.

We try new ideas.

We fail at new ideas.

We learn from failure.

We succeed.

January is gone.

In 31 days February will be past.

Will it slip away, or will it be the month when a new idea changed your course.

Your new idea.