Artful Branding

I've spent a career in marketing and branding.  I've done some work I'm not proud of...for reasons that were nearsighted and self promoting.  Crass commercial crap.

But in this mid-season of life, I have found a compass point that inspires me.  It takes the commercial job of marketing and marries it to the arts.  I'm calling it artful branding.  It's my new standard for work:

Artful Branding: The use of skill & imagination in the creation of commercial objects or experiences that exalt the senses, mind or spirit.

And my close friend said, "Good luck with that".