Iron and Chrome

It’s so easy to buy into a creative formula or stereotype.   To look for shortcuts in past equities or to borrow from other categories or t...

It occurred to me that business is like a railroad. At some point, a huge investment in money, time and innovation was made to ...

There is a school of thought that defines a brand as a promise. Or an expectation.  That thinking has always resonated with me. Lately I...

What if it wasn't just about commerce.  Or the quarterly results.  Or feeding the never ending procession of managers and shareholders t...

I've spent a career in marketing and branding.  I've done some work I'm not proud of...for reasons that were nearsighted and sel...

They say... innovation is something new that adds value. I ask...value to whom? To you?  To us?  To the collective we? My answer i...

I like the whole idea of one.   Do one thing; do it well.   Boil it down to a core essence, the primary fulcrum, and focus on that...